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User generated content – a primer
The following is an excerpt from the Interactive Advertising Bureau’s excellent Platform Status Report “User Generated Content, Social Media and Advertising – An Overview” published in April 2008. Over...
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Social networks – a primer
Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview. What are Social Networks? Online networks like MySpace, Facebook,...
View ArticleWhy college students need social media business courses and tools to succeed
I’ve been visiting college and trade-school websites and looking at their business and communication courses, and I’ve discovered that only a handful of schools present comprehensive social media...
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Restaurant Mobile Social Consumer Trends #MoSoCo
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market,...
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